Firm becomes master toy partner for classic brand.

Wicked Cool Toys adopted by Cabbage Patch Kids

Wicked Cool Toys has become the master toy partner for classic brand Cabbage Patch Kids.

The firm inked the deal with Original Appalachian Artworks, which owns the brand and was founded back in 1978 by Xavier Roberts (the artist who created the Kids).

Wicked Cool Toys is now planning a raft of products for launch in the autumn. There will be 14-inch Cabbage Patch Kids in eight different fun fashion themes. For the first time, they will feature a bracelet with a heart shaped charm that interacts with the Kids’ best friends – the Adoptumal Pets.

The collection will feature girls and boys in new styles, each coming with a unique name, birth date and birth certificate and adoption paper from Babyland General Hospital.

The eight-inch Adoptimals, meanwhile, will feature pet sounds and a special heart locket that lights up when pressed.

Further lines have also been earmarked for launch later in the year.

"Cabbage Patch Kids become friends for life," explained Xavier Roberts. "I have confidence Wicked Cool Toys will expand their footprint taking them to new and exotic locations and I’m excited to see their vision expressed through our Cabbage Patch Kids for millions of current and future fans."

Della Tolhurst, president of Original Appalachian Artworks, added: "Wicked Cool Toys is the right partner at the right time for Cabbage Patch Kids. Their leadership and staff are extremely experienced, yet young, fresh and forward thinking. They are just the team to catapult our brand into the future both here and around the world."

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