Wild Kratts expands food offering at Whole Foods Market

Supermarket chain, Whole Foods Market, is set to bolster its Wild Kratts-inspired food offering.

Snacks, juices and grocery items will be rolling out this autumn, while, two new partners, Topix Media Lab and Lightheaded Beds, have joined the growing pack of licensees for the hit series on PBS Kids.

“We’re consistently looking to offer our customers new snack options that both kids and parents will love,” said Mitch Madoff, global coordinator at Whole Foods Market.

“The response to the Wild Kratts products has exceeded our expectations and given its success, we are expanding the line to include additional fun fare like cereals, fruit snacks and more.”

Elsewhere, the Wild Kratts publishing program is expanding with the addition of new offerings from licensee, Topix Media Lab.

Plus, the program is also growing in the home décor space with new partner, Lightheaded Beds.

Chris Kratt, creator, producer and co-star of the series and co-founder of The Kratt Brothers Company, added: “The response from fans for the Whole Foods Market licensing program has been tremendous and we are delighted to continue our partnership and introduce even more Wild Kratts offerings to US and Canadian consumers.

“We’re also thrilled to count Topix Media Lab and Lightheaded Beds among our latest licensees to help bring the series to life in new ways for young viewers and inspire a lifelong love for the natural world.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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