Wild Kratts explores food and sleepwear markets in the US and Canada

Popular children’s animated adventure series The Wild Kratts is exploring the licensed food and sleepwear markets thanks to a slate of new consumer product partnerships.

Building on its rapidly-expanding licensing programme, The Kratt Brothers Company has signed a slew of new deals including a new partnership with Whole Foods Market and American Marketing Enterprises for a new range of lines scheduled for release this August.

This summer will see Whole Foods Market introduce a line of Wild Kratts inspired Creature Crackers packaged cookies, children’s vitamins as well as a range of lunch totes, body washes and bubble bath items for kids.

Meanwhile, American Marketing Enterprise will design an extensive range of children’s sleepwear, including pyjama sets, sleep shirts, gowns, sleep pants and shorts, robes, blankets, wraps and ponchos, boxers and briefs and thermal underwear and sleepwear.

“We’re thrilled to welcome Whole Foods Market and AME Sleepwear to the Wild Kratts family,” said Chris Kratt, creator, producer and co-star of the multiple Emmy-nominated kids series and co-founder of The Kratt Brothers Company.

“Our newest partners will provide Wild Kratts fans with even more opportunities to embrace the fun and adventure of the series and help further our brand mission of nurturing children’s fascination with animals and the creature world.”

AME is the latest apparel partner to join the Wild Kratts team. Earlier this year, The Kratt Brothers Company revealed its partnership with the apparel manufacturer Isaac Morris Limited, which will help young fans suit up for their animal expeditions with a selection of printed t-shirts, hoodies and bottoms to debut at Kmart and Fred Meyer stores this spring.

Additional partners that will introduce new Wild Kratts offerings this year include master toy licensee Wicked Cool Toys along with Pressman Toys for games and puzzles, Random House Children’s Books for books, PBS Distribution with DVDs, PBS Kids with apps and InCharacter for costumes.

Wild Kratts airs in more than 180 countries and is available in 18 languages.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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