Wild & Wolf, the award-winning gifting manufacturer, has struck a new partnership with Reese Witherspoon’s Draper James brand.
Under the deal, Wild & Wolf will create a product rang across various categories including stationery, lunchware, drinkware, travel accessories, gardening products and more. All of the products will feature the Draper James brand’s Southern-inspired loo and feel.
The product design and development will be managed in-house by Wild & Wolf’s License Brand Team based in their Bath, UK office.
The range will be available solely within the US retail market, following an initial exclusive launch in US retailer Paper Source this month. The launch collection features the contemporary, timeless southern style of Draper James across charming gifts, drinkware and stationery accessories.
The products tie in with Draper James’, quintessentially Southern design featuring icons like their signature Magnolia print, gingham check pattern, Georgia peach theme and sayings like Think Happy Thoughts and Call Your Mama.
Anna Lees, lead product developer, worked hand in hand with the Draper James team to ensure the spirt of the brand was applied to this line. Inspiration was drawn from Southern tailgates, the story of Sisterhood and even Reese Witherspoon’s new Southern ‘how-to-guide’ from her book, Whiskey In a Teacup.
“It was important to us that we distilled Draper James’ brand DNA of Southern charm and hospitality into the collection: making it bright, fun and playful,” she said.
Kathryn Sukey, head of design at Draper James, added: “We have been working hard to perfect our stationery and home goods, and it’s so exciting to see the ideas come to life.
"We took all of our heritage print accents–stripes, magnolias, and gingham–and carefully incorporated them into this line. Some of my favourite pieces are the party planner, the recipe box (complete with Reese’s grandmother’s coconut cake recipe), and, of course, our whimsical trinket trays. As always, love is in the details.”
Founded by Reese Witherspoon in 2015, Draper James is steeped in Southern charm, designed for real life, and unapologetically pretty. Its goal is to bring contemporary yet timeless Southern style to wardrobes and homes no matter the location.
Wild & Wolf’s SS19 Draper James collection will be stocked in US retailers Draper James, Dillards and Belk.