The design-led gifting company, Wild + Wolf has signed a new partnership with Disney to bring a cast of popular Disney, Pixar, Marvel, and Star Wars properties to its Ridley’s Games portfolio this year.
Marking the first licensed range for the growing games brand, the product collection will consist of games and puzzles featuring gameplay that remains true to and captures the detail of the licensed characters and properties.
Ridley’s’ bestselling games like Think Fast! and Selfish will be adapted into editions, popular formats such as reaction games will be developed with unique themes, and original games will also be launched across the Disney, Pixar, Marvel and Star Wars franchises.
The contract will include rights across the UK, France, Iberia, GAS, Benelux, Nordics, Italy, CEE, the Middle East, Africa, Australia and New Zealand.
The initial collection will be launching in AW20 will include: Think Fast: Disney Edition, Drawsome: Disney Edition, Disney Villains Selfish, Disney Quiz Trivia, Star Wars Force Battle, Star Wars Selfish, Star Wars Jigsaw Puzzle, Star Wars: Mandalorian Game (Name TBC), Star Wars Quiz Trivia, Star Wars: Don’t Upset The Wookie, Marvel Hulk Smash, Marvel Spidey Sense, and Marvel Quiz Trivia.
“We couldn’t be happier to work with Disney,” said Emma Puzey, licensing manager of Wild + Wolf. “Disney, Pixar, Marvel and Star Wars are global household brands that are loved by millions of people around the world. Our licensed range strengthens our mission to create innovative, giftable, and entertaining games for all ages.”
The license comes at a time of significant growth for the games brand, as Ridley’s Games was just exhibited at its first London Toy Fair, celebrated a bumper year of award wins, received a dedicated UK account manager, as well as seeing great success in expanded international distribution with translations into multiple languages.