WildBrain is partnering with GLAAD, the world’s largest lesbian, gay, bisexual, transgender and queer LGTBQ media advocacy organisation, to support 2021 Pride Month this June with the launch of its first Teletubbies fashion collection for adults.

Proceeds from sales of the collection will benefit GLAAD to support its culture-changing work to accelerate acceptance for the LGBTQ community.

The Teletubbies Pride Collection will feature ’90s-inspired streetwear and be centered around two themes – “Big Hugs, Big Love” and “Teletubbies Love Pride” – with custom graphic treatments, prints and cues from the Teletubbies, such as their signature colors and antennae shapes.

The range includes a bucket hat, sling bag, muscle tee and tube socks, as well as a limited quantity of bespoke, made-to-order two-piece suits.

Michael Riley, chief brands officer at WildBrain, said: “The Teletubbies have always embraced their own offbeat quirkiness and sense of style. This Pride Month, we’re celebrating that ‘love who you are’ spirit through our collection of ready-to-rave fashion that makes Tinky Winky, Dipsy, Laa-Laa and Po very proud.

“We’ve taken the most iconic elements fans know and love about the Teletubbies and designed a playful Collection with fashion flair that we hope fans will love to wear this Pride Month and all year-long.”

John McCourt, senior director at GLAAD, said: “This Pride Month, the iconic Teletubbies brand is celebrating the importance of self-expression and acceptance in a unique and uplifting way, while giving back to create change. Proceeds from this collection will support GLAAD’s culture-changing programs, including our work to expand LGBTQ images and inclusion in kids’ and family programming.”

The Teletubbies Pride Collection is now available at www.teletubbiespride.com or via @TeletubbiesHQ on Instagram and Twitter with prices starting at $10.99 USD.