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WildBrain CPLG lands wave of European licensees for Sony’s The Boys, Cobra Kai and Outlander

WildBrain CPLG has secured a wave of cross-category European licensees for Sony Pictures Consumer Products’ hit TV series The Boys, Cobra Kai, and Outlander.

Getting the action underway for the superhero series The Boys, WildBrain CPLG has landed UK partnerships with Forbidden Planet for a t-shirt and gifting line, The Hut Group for apparel and accessories, Fashion UK for apparel and accessories, and Pyramid International for posters and accessories.

Over in Germany, and Spreadshirt is on board for print-on-demand apparelm and EMP.com for an apparel range across Europe. Additionally, Cotton Division is developing apparel for the French market while in Spain, Stor SL is creating homewares. Grupo Erik has signed for calendars, posters and gifts.

The Boys is an Amazon Prime Video original series based on the comic book of the same name by Garth Ennis and Darick Robertson. The series follows a team of vigilantes as they combat superheroes who abuse their power and abilities.

Elsewhere, and the martial arts comedy-drama Cobrai Kai – inspired by the iconic Karate Kid film franchise – is kickstarting the year with new UK deals with Pyramid International for accessories, Bioworld International for apparel and accessories, The Hut Group for apparel and accessories, and Ecell Global for phone accessories.

Created by Josh Heald, Jon Hurwitz and Hayden Schlossberg, Cobra Kai is set over 30 years after the original Karate Kid film and follows the arch-rivalry between Daniel LaRusso and Johnny Lawrence as he reopens the Cobra Kai karate dojo. The third season launched on Netflix in January 2021.

In the UK, WildBrain CPLG has also secured deals for the hit romantic time-travel drama Outlander, which include: Aurora of Orkney, for a jewellery line; and Ecell Global for phone accessories. For the Germany, Austria and Switzerland markets, Spreadshirt, EMP.com and Nastrovje P. GmhH & Co.KG are on board for apparel collections.

Set in Scotland and based on the bestselling novels by Diana Gabaldon, Outlander follows the story of a time-travelling 20th century doctor, Claire Fraser, and her 18th century Highlander husband Jamie Fraser.

John Taylor, VP Northern Europe and managing director UK and France at WildBrain CPLG, said: “Sony Pictures Consumer Products has a rich and compelling TV portfolio, which offers great entertainment for every audience. From the grittiness and thrilling twists of The Boysto the nostalgia and humour ofCobra Kai, and Outlander’s gripping storylinesthese series are hits that have captured the imaginations of audiences internationally. We look forward to bringing fans across Europe diverse and engaging merchandise selections inspired by this fantastic trio of shows.”

WildBrain CPLG represents Sony Pictures’ extensive theatrical film and TV catalogue across EMEA, which also includes much-loved blockbuster entertainment franchises such as Ghostbusters and Jumanji; hit TV series Breaking Bad and spin-off prequel Better Call Saul; and popular Columbia Pictures’ back-catalogue classics including The Karate Kid and Poetic Justice.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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