WildBrain CPLG scores freestyle footballer Touzani representation

WildBrain CPLG is to represent the sports, fashion, and lifestyle brand Touzani in the Benelux region, targeting toys and games, stationery and back to school, homewares, accessories, publishing, and promotions.

The Touzani brand is inspired by Soufiane Touzani, the successful street footballer and media personality across the region.

Soufiane Touzani is hailed as the pioneer of modern freestyle football and has played with some of the world’s most celebrated players. He has an impressive online presence for his football focused content with over 837k YouTube subscribers, 1.2m followers on Instagram and 400k Facebook fans, in addition to a television show which aired in the Netherlands during 2018 titled Tiki Taka Touzani

In 2018, Touzani also launched a successful apparel collection for adults and kids featuring innovative patterns, branding and materials.

Brenda Draaisma, general manager at WildBrain CPLG Benelux, said: “Soufiane Touzani is the pioneer of freestyle football and one the sport’s most successful players, as well a hugely popular influencer and inspiration to the next generation.

“With the licensing programme for Touzani in its early stages, our expertise will enable us build upon the brand’s success so far and assemble a robust merchandise and retail programme for Touzani’s impressive fan base in the Benelux market.”

Touzani added: “Our brand is about inspiring individuals, creating role models and celebrating equality around the world with intent, gratitude and purpose. Together with WildBrain CPLG, I’m confident we can create synergy and harness these values to build a line of creative and fresh products for fans across Benelux.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

Check Also

Licensing International releases first findings from annual Global Licensing Industry Study

Licensing International has released a topline preview of its seventh annual Global Licensing Industry Study. Available …