WildBrain CPLG signs Middle East and North Africa deals for Arsenal, FC Barcelona, Juventus, Liverpool, and Man City

 WildBrain CPLG has inked a wave of pan-regional deals in Middle East and North Africa on behalf of the European football clubs the agency represents in the market: Arsenal, FC Barcelona, Juventus, Liverpool FC, and Manchester City.

For Arsenal, FC Barcelona and Manchester City, WildBrain CPLG has secured a direct-to-retail licensing deal with the fashion retailer RIVA that will see a line of apparel and accessories hit stores across the region.

Meanwhile, Andy Enterprises is now on board for an apparel and accessories range across Arsenal and Liverpool FC; Trucare is launching bedding and homewares across FC Barcelona and Manchester City; and ESAL is creating footballs for FC Barcelona and Liverpool FC.

Further partners secured include Hollywood Magic for FC Barcelona and Manchester City apparel ranges, and Sun CE for back-to-school products across all five clubs.

Roberto Pallottini, licensing manager at WildBrain CPLG MENA, said: “Football continues to be the most popular sport across the Middle East and North Africa and is also a significant trend at retail.

“We are proud to welcome these partners to the local licensing programmes for these internationally renowned European football clubs and to create lifestyle-focused products for the brands in the region.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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