WildBrain CPLG has brokered a new deal with the creator and influencer Alessandro Enriquez to launch Line Friends designer capsule collections with some of the biggest names in Italian fashion today.
Featuring signature characters Brown, Choco, Cony, and Sally, Line Friends originated as a collection of stickers for the mobile messenger app, Line and its 200 million active users worldwide. It has since made its presence known across the lifestyle and fashion space.
Developed in collaboration with Enriquez, the collection is the latest instalment of the influencer’s annual Fashion Comics project for Pitti Bimbo. It debuted at the event’s 90th edition in Florence last month.
The project saw designers including Monnalisa, Mc2 Saint Barth, Diadora, Pinko Up, Philosophy di Lorenzo Serafini Kids, 2Star, and Akep launch new capsule collections each inspired by the popular Line Friends character brand.
Monnalisa unveiled its range of velvet printed patch sweatshirts and a dress with tulle application on the shoulders, MC2 Saint Barth launched a collection of swimsuits for adults and kids featuring Choco and Sally, and Diadora debuted all-over print sweatshirts.
Meanwhile Pinko Up designed a range of sweatshirts in black and pink, while the Philosophy di Lorenzo Serafini Kids capsule collection celebrated Line Friends with a cotton sweater and sweatshirt featuring Brown, Sally, and Choco prints.
Enriquez said: “The Fashion Comics Project created with Line Friends, in collaboration with Pitti Bimbo, has been hugely successful due to the quality and mix of products, the calibre of the brands involved and the impressive feedback from media.
“It was fantastic to see Brown, Sally, Choco, and Cony be such a hit with visitors of all ages at Pitti Bimbo, and I’m confident the popularity of these characters will continue to grow in our country as they have done in the rest of the world.”
Maria Gurrieri, managing director at WildBrain CPLG Southern Europe, added: “It has been an incredible creative process combining the distinctive visual style of Line Friends with the visionary Alessandro Enriquez and innovation of our Italian designers.
“The fantastic response to the capsule collections at Pitti Bimbo shows how exciting this new Fashion Comics collaboration is and we’re sure it will be a huge hit with consumers across Italy.”