Farmyard Stories, the owner of Little Grey Fergie, and bRAND-WARD Services, the international kids IP consultancy, have appointed WildBrain CPLG to develop a licensing program across Norway, Sweden, Denmark and Finland for Little Grey Fergie, the property created by Morten Myklebust and produced by Anne Thovsen.
Created in Norway, Little Grey Fergie is a live-action series for preschoolers telling the story of a Ferguson TE20 tractor who is not only alive, but also secretly set on helping on the farm where he lives. It has been a domestic success since its first airing on leading local broadcaster NRK in 1998, which was followed by the production of a TV series, movies, books, toys, merchandise, stage shows and a theme park. Little Grey Fergie has since then expanded its audience internationally with a popular YouTube channel engaging fans around the world.
The brand will celebrate its 25th anniversary in 2023 and the new licensing program will be a big step towards familiarising kids beyond Norway with Fergie and its values: honesty, frugality, kindness and playfulness.
Anne Thovsen, CEO and Producer at Farmyard Stories, says: “With a strong platform for Little Grey Fergie on YouTube, families around the world want to know more about our tractor and its friends. It is therefore with great enthusiasm and joy that we enter this collaboration with WildBrain CPLG which will help us extend fans’ experience of the brand”.
“Our expertise in bringing character brands to life through consumer products programmes makes Little Grey Fergie an exciting addition to our preschool entertainment portfolio,” says Jenny Strehle Ilic, Commercial Director Nordics, WildBrain CPLG. “We see great potential and are looking forward to growing his happy presence amongst kids and families in the Nordics.”