Wildbrain named global manager for Larva Tuba YouTube channel

DHX Media’s Wildbrain has been appointed the exclusive global manager of Tuba n Co., Ltd’s YouTube channel for its CGI-animated comedy series, Larva.

As part of the deal, Wildbrain will manage the Larva Tuba channel, providing content production services and audience development expertise.

“We’ve always wanted to collaborate with WildBrain to further expand our online platform business, not just in Asia but in English-speaking countries as well,” said Kwang-Yong Kim, CEO of TUBA n.

“We’re seeing great results already and we can’t wait to see how both TUBA n and WildBrain will have a mutually beneficial collaboration for the long run.”

In addition, Wildbrain will focus on growing the channel worldwide, while strengthening the channel’s relationship with YouTube influencers.

John Robson, MD of WildBrain, added: “We’re thrilled and flattered that Tuba has chosen to work with us.

“Finding the best content to work with remains our focus, and Larva fits that bill perfectly – first-class, language agnostic content that works superbly on YouTube. Larva is already doing well regionally, and we’re excited about the prospect of creating a massive global audience.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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