WildBrain Spark tapped to grow global audiences for The Polos and MarcoPolo Learning

WildBrain Spark has been appointed by MarcoPolo Learning to manage the educational media company’s channel and content on YouTube on a worldwide basis. WildBrain Spark will support and bolster the distribution of the content, including its flagship CG animated series, The Polos.

The content will run across the official MarcoPolo channel and on WildBrain Spark’s own hub channels on YouTube.

Jon Gisby, EVP and managing director at WildBrain Spark, said: “MarcoPolo Learning helps kids learn and explore through content every day. We love what they do, and are delighted to welcome this premium learning brand to the WildBrain Spark network.

“Our ‘always-on’ YouTube strategy for The Polos and MarcoPolo Learning’s other educational content will leverage our proprietary insight tools to identify relevant new audiences globally, creating millions more touchpoints for kids and families everywhere.”

Justin Hsu, CEO and co-founder of MarcoPolo Learning, added: “MarcoPolo Learning’s ambition is for all our content, including The Polos, to reach the widest possible global audience who are looking for genuinely educational content, that is also entertaining and fun.

“YouTube is one of the most important parental touchpoints, and so we are very excited to partner with WildBrain Spark and leverage their expertise to grow our channel and introduce families to our content all around the world.”

MarcoPolo Learning’s ecosystem of research-driven, immersive learning products is targeted at early learners aged three to seven. The STEAM (science, technology, engineering, art and math) curriculum series The Polos features a mix of 3D animation and live-action footage and follows Marco, Willow, Gorby, Chester, Lily and Nash who travel in their transforming vehicle, the PoloMobile, from their digital world to explore the natural world.

Each adventure teaches children about natural science, inquiry and curiosity through stunning HD footage, highlighting such topics as the dung beetle, comets, dinosaurs, ocean pollution, music and sharks – all while modeling and fostering 21st-century skills.

The Polos is co-produced and distributed globally by leading media company Boat Rocker Studios, a strategic investor in MarcoPolo Learning and its subsidiaries, Jam Filled Entertainment and Radical Sheep Productions. The Polos is currently distributed across Latin America through Discovery Kids and Nat Geo Kids, as well as in China and Korea through Youku and CJ E&M, respectively.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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