WildBrain has signed a new partnership with Sutikki that will see the studio manage the growth of the Kuroba YouTube channel across the globe.
Kuroba is a new toy based brand that recently launched at retail with supplementary advertising and animated content on YouTube. The brand targets girls aged six to nine and offers a toy experience that blends battle with collectability and customisation.
In addition to leading global merchandising efforts for the brand, Sutikki is currently in production on additional animated adventures featuring Kuroba characters including Emberfox, Octoboss and Pegaplant.
The new partnership will see WildBrain take over the channel and rights management of Kuroba on YouTube and will launch more than 70 minutes of animated content on the channel to develop a wider global audience for the franchise.
The firm will be exclusively responsible for managing all Kuroba content, developing a global audience and wider brand awareness to coincide with the release of the brand’s ‘rock-paper-scissors’ inspired toys at US Walmart locations this month.
Playmates Toys is the master toy partner for Kuroba and has released a range of products based around the brand.
Jon Gisby, WildBrain managing director, said: “Kuroba is a compelling proposition for YouTube: a toy brand with an imaginative and exciting series of animation adventures and a customisable range of toys that creators can embrace for their own storytelling.
‘The WildBrain team is looking forward to using its expertise in brand management on YouTube to grow the global Kuroba audience in the lead up to Christmas.”
Sutikki co-founder and executive producer, Irene Weibel, added: “WildBrain is the perfect partner to grow the Kuroba experience and story worldwide. We are excited that kids will learn more about the Kuroba story, connect with the characters and discover the cool competitive game play behind the brand.”