WildBrain, a global leader in kids’ and family entertainment, is launching brand-new original Teletubbies music content this autumn consisting of 10 digital-first music videos and a full-length album titled Ready, Steady, Go!. Targeted at preschool audiences, the album is the first music release from the Teletubbies in over 20 years and is part of a multi-tiered franchise relaunch from WildBrain leading into the Teletubbies’ 25th anniversary in 2022. The new videos and music tracks were created and produced by WildBrain Spark, the company’s kids’ and family AVOD network and digital studios.
The first four videos – “Ready, Steady, Go!”, “Peek-A-Boo”, “Silly Things” and “Explorer” – premiered in September on the official WildBrain Teletubbies Channel on YouTube. An additional video drops each Saturday until November 20.
With global distribution by Universal Music Canada and Virgin Music Label & Artist Services, the full Ready, Steady, Go! album drops on digital music streaming platforms worldwide on October 15 and will also be available on CD. Created for kids and parents to enjoy together, Ready, Steady, Go! is filled with fun songs influenced by contemporary pop and dance music – all with a playful Teletubbies twist.
To support the music videos and album launch, WildBrain is executing an extensive global marketing, PR and social media campaign that incorporates the playfulness and fun that the Teletubbies are universally known for, as well as some other recognisable faces, including UK celebrity and singer Peter Andre filling the role of the Teletubbies band manager for their return. The Teletubbies have embarked on an international tour to promote the content, with broadcast appearances in the US and UK, and WildBrain will also be partnering with global influencers during the launch period and hosting music-themed events for families in the US and UK into 2022.
As well as recording a new album, the Teletubbies have been busy recently delighting fans with a satirical OK! Magazine break-up exposé, a Pride Month charity fashion collection, a “TubbyCoin” cryptocurrency April Fools prank and a surprise New York Fashion Week take-over by Tinky Winky.