Wildworks have appointed Rockpool Licensing to represent Animal Jam for consumer products and promotion in the UK and Eire.
Animal Jam, the online playground for kids who love animals and the outdoors, is the fastest growing gaming site in the US, with over 50 million registered users worldwide.
Jazwares is already on board as the master toy partner and, along with a number of other key categories, will be launching at retail this autumn in the US.
Working directly with Peeko, who handle worldwide licensing rights for the brand, Rockpool is poised to help the licensing program achieve global success.
“We’ve seen phenomenal growth of the Animal Jam player community in the UK over the past year, with millions of kids who love animals and the natural world joining their friends in our online playground,” said Clark Stacey, CEO of WildWorks.
“Anticipation for the launch of Animal Jam toys, apparel and accessories is already extremely high. Rockpool brings a unique depth of experience in children’s products and the local market that will enable us to deliver top-notch experiences to kids and parents in the UK."
Vickie O’Malley, MD at Rockpool, added: “Wildworks’ achievement with Animal Jam is hugely impressive and the potential for consumer products immense. The metrics are astounding; already over 3m registered users in the UK and an astonishing 70 minute average engagement time. Animal Jam is visually enchanting, immersive and very much fun. The 8 year-old me would have been captivated.
“Jazwares toys launch in the UK and Eire this AW and retail feedback has been extremely positive. Animal Jam is fast emerging as substantial licensing opportunity across all categories. There’s tremendous buzz following recent shows and I’m very much looking forward to bringing new partners on board.”
Check out Animal Jam in action below: