Winning Moves Games USA has struck a new licensing partnership with Anjar Co. & Becker Associates to market classic, retro-style Wham-O legacy toys, including the likes of Frisbee, Hula Hoop, Super Ball, Hacky Sack, Slip ‘N Slide, Trac-Ball, and Boogie Board.
The line is scheduled to launch in Spring 2022. The Winning Moves deal follows closely on the heels of the licensing deal with Jazwares for a range of Wham-O Branded Pet Toys.
“Winning Moves Games USA is proud to announce it has signed a licensing agreement with Anjar and Wham-O to bring back the classic versions of Frisbee, Super Ball, Hacky Sack, Trac Ball and many other classic Wham-O toys,” said Philip Orbanes Jr., president of Winning Moves Games USA.
“For more than 25 years Winning Moves Games USA has built a positive reputation as a leader in the world of classic, retro, cool and fun games. Now we’re going to bring that same passion for gaming into the world of classic outdoor toys, and there’s no better brand to work with than the iconic Wham-O.”
Todd Richards, Wham-O president, added: “The Wham-O Team is very pleased to have Winning Moves as a new partner to further enhance our legendary brands with their innovative product and packaging concepts, and their complementary distribution channels.”
Wham-O is a lifestyle brand that has been synonymous with fun, play, and active sports since it was founded. The Frisbee and Hula Hoop were inducted into the Strong Museum’s National Toy Industry Hall of Fame in 1998 and 1999 respectively.
Anjar & Becker Associates are building a global licensing program for Wham-O’s iconic toy brands across all product categories, including apparel, branded promotional products, pet products, and crafts and activities.
Patti Becker, CEO of Becker Associates, said: “We’re so excited the classic, retro versions of Wham-O brands are in the hands of Winning Moves. The backyard is the new vacation spot, and with the increased popularity of classic retro products, and the surge in outdoor play, the timing couldn’t be better for Winning Moves to capitalize on the extraordinary brand awareness and appeal of Wham-O’s amazing toys.”
Other recent Wham-O licensees include Zuru’s Mini Brands, and Critical Content’s Ultimate Slip ‘N Slide. Ultimate Slip ‘N Slide is a new unscripted reality competition series launching this summer on NBC. The first episode will premiere August 8, 2021 at 10:30 pm ET, immediately following the Closing Ceremony of the Summer Olympics. Bobby Moynihan of SNL fame will host the series.