With 2.7bn downloads, SYBO’s Subway Surfers is named most downloaded mobile game of the decade

Subway Surfers looks set to end not only the year, but the decade on a high, as it is named the most downloaded mobile game of the decade by App Annie for its some 2.7 billion downloads.

Closing out a banner year for SYBO and Kiloo, while setting the stage for the pair’s 2020, the latest accolade coincides with the debut of new Subway Surfers clothing from Subsurf, the brand’s consumer and lifestyle merchandising arm. The range landed at the UK retailer, Next, earlier this week.

Subway Surfers Airtime, the first franchise extension will be released by the end of this month worldwide on Snap Games, Snapchat’s real-time multiplayer gaming platform. Among the first games available on the Snap Games platform, Subway Surfers Airtime is the first of many ways that SYBO will further explore the Subway Surfers brand.

“We’ve hit several incredible download records over the years, yet this App Annie report naming Subway Surfers the most downloaded mobile game of the decade is truly epic,” said Mathias Gredal Nørvig, SYBO Games’ CEO.

“We’ve pioneered many new programs this year, with partners including Google and SnapChat, as well as our Master Toy licensee Alpha Group. The coming year promises to be spectacular.”

Earlier this year, SYBO took an active role in the Playing for the Planet initiative by the United Nations where 21 companies representing 970 million gamers globally who have pledged to actively use their platforms to inform, nudge and take meaningful action in the fight against climate change.

Following this month’s apparel debut at Next, additional exclusive Subsurf designed T-shirts will debut in January at UK retailer Tesco.

By summer of 2020, the first products from global master toy licensee Alpha Group will debut globally with various programmes around the world including figures, vehicles, plush, toyetic accessories, and more. A retailer announcement is planned for late spring.

Since its debut in May 2012, the endless runner quickly rocketed to the top of the charts. One week after its release in the App store, it was the number one downloaded game in 20 countries; soon thereafter the number one in 50 countries, including the United States.

It was the first game to cross one billion downloads and the most downloaded game ever in Google Play’s 10-year history, and the most downloaded endless runner game in the App Store’s history.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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