Firm expands licensee list for humorous property.

Withit adds Pyramid to Phizzogs push

Withit has further strengthened the licensing programme for the Phizzogs brand, adding Pyramid International to the portfolio.

The company will be introducing a collection of mugs, posters and accessories in the summer.

Richard Woolf, international licensing director at Withit, commented: "We are delighted to expand the licensee list for this edgy and humorous property and are confident that Pyramid will execute a great product range at retail."

A spokesperson for Pyramid said that the "fresh" range of artwork would work perfectly in its area.

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