Withit adds Pyramid to Phizzogs push

Withit has further strengthened the licensing programme for the Phizzogs brand, adding Pyramid International to the portfolio.

The company will be introducing a collection of mugs, posters and accessories in the summer.

Richard Woolf, international licensing director at Withit, commented: "We are delighted to expand the licensee list for this edgy and humorous property and are confident that Pyramid will execute a great product range at retail."

A spokesperson for Pyramid said that the "fresh" range of artwork would work perfectly in its area.

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