Withit earmarks ’21 as ‘year of resurgence’ for its character licensed merchandise

Withit is celebrating its 30th anniversary this year by making preparations for a resurgence in popularity and the re-launch of a range of character licensed merchandise to a whole new generation of fans.

Founders Dolph Zahid and Brad Caines will be getting the launch underway as it works alongside the licensing and family brand specialists, Norton PR to re-introduce Withit to the UK market and beyond from this month.

Withit’s popular Cheeky Monkey, Glamour Puss, Mad Cow, and Happy Bunny characters rocketed to fame in the ’90s and ’00s when Withit branded stationery and bags sold in their millions at WHSmiths, while nightwear and apparel lined the racks at retailers such as Dunnes, Top Shop, and BHS.

Internationally, Withit also saw sell-out success with the likes of C&A and Carrefour, while during its peak, the firm even partnered with Burger King to produce a Withit Kids Meal which saw over five million toys sold through the UK, UAE, and Europe.

Under the creative guidance and drive of its leadership team, Withit World developed into an internationally renowned design studio and social phenomenon, with a network as far-reaching as Brazil, USA, Australia, Russia, and Mexico.

Now, making its return for 2021, Withit is coming to the UK market with a collection of licensed fashion bags and social stationery, as well as more licensed ranges planned for launch across the year. Initially the new products will feature the most popular character icons from the original designs: Glamour Puss and Cheeky Monkey with more to follow.

“It’s been a while but 2021 heralds a dramatic return to the UK market for the Withit brand,” said Dolph Zahid. “Introducing a new style guide, designs and creative concepts, the bag and stationery range will provide us with a launch platform to re-introduce Withit to a new generation of girls and also to Mums who actively engaged with the brand in the ’90s and ‘00s and have an established affinity with the characters.”

Tony Norton, chairman of Norton PR, added: “Withit is a brand that has the power to resonate across generations. Working alongside the brand creators Dolph and Brad we have the chance to experience and communicate the appeal of Withit first-hand, supporting its launch back into the UK market and beyond.” 

Experience the re-launching Withit brand and range by visiting its new website:  www.withitstudios.com

Withit’s Licensing agent Val Fry at CentaIP for UK & EIRE can be contacted directly on: 

val.fry@centaip.com     Tel: 07973 783053

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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