Withit Licensing has renewed its contract with the biggest toy store chain in Greece, Jumbo, for a further two years.
The deal will see the launch of product ranges using artwork from lifestyle brand, Joey & Joy.
Withit first started working with Jumbo in 2009 – when PJB Brands secured a deal for the classic Withit brand logo and characters. This saw the production of stationery, bags, apparel and accessories.
The contract has now been renewed for the third time and will now focus on new brand, Joey & Joy. Withit will work with Jumbo to produce nightwearm stationery and accessories.
Joey & Joy features two monkey characters that offer two key design interpretations to appeal to a broader audience.
"We are really pleased to have renewed this contract until 2015 and we’re very proud to have such a great working relationship with Jumbo," said Dolph Zahid, president of Withit Licensing. "We have seen great results previously from Jumbo for our Withit brand and we’re looking forward to more success with Joey & Joy."