Animal character brand Withit has appointed AI India as its licensing agent across India, marking a new territory for the firm.
The Indian company will use Withit’s ‘extensive’ portfolio of designs and materials to engage licensees and develop a range of branded products.
AI India will aim to establish the Withit business in the territory through various licensing partnerships, with the view to opening standalone Withit stores or concept shops.
Richard Woolf, CEO of Withit, said: "This is a new region for the business and we are delighted to be working with a high profile and professional company as AI India to increase awarenessss and business."
Nitin Kalra, director SAARC Region, AI Licensing India, added: "In the clutter of brands that exist in the licensing world, With it stands out for its unique concept and designing strength. It’s a great bunch of people who are bubbling with ideas and are open for innovation.
"Making perfect use of animal characters, their style guides provide extensive materials for any licensee to develop some great products and more to add on to the vast and growing repertoire of Withit designs.
"I am quite confident that the licensing and retail industry in India will get hooked on to Withit concepts and designs."