Wizarding World Digital, the new joint venture between Pottermore Ltd and Warner Bros, has partnered with Wonderbly to launch an innovative personalised journal for fans of Harry Potter and Fantastic Beasts.
The journal, titled Keys and Curios, forms part of the welcome gift fans receive when they subscribe to ‘Wizarding World Gold’ – a newly launched, annual paid subscription that enhances the Official Harry Potter Fan Club experience with early access, exclusive products, and experiences.
The Keys and Curios journal features interactive surprises and secrets that can be unlocked using the Wizarding World app. It aims to take personalisation to new levels, incorporating its owner’s name, house traits and more to “take them on a unique journey through the wizarding year.”
The journal’s content has been written and designed by the Wizarding World Digital team, and features images across the Wizarding World, artwork by illustrator Jim Kay, and specially designed Hogwarts house covers by MinaLima.
Tom Greene, Wizarding World Digital’s chief operating officer, said: “The Keys and Curios brings a new level of personalisation to fans of the Wizarding World. Through imagination, creativity, and technology we were able to create a truly magical journal, that is not only unique to every fan but will delight them with new interactive features such as our Enchanted keys unlocks.
“The team at Wonderbly were fantastic in helping to deliver this innovative experience that can be enjoyed time and time again.”
Asi Sharabi, CEO of Wonderbly added: “As real innovators, we could not ask for a better-suited partner than Wizarding World Digital. They came to us with an exciting vision for a type of publishing product that had never been done before.
“It’s been an absolute pleasure to collaborate with them and bring to life this beautiful journal, for millions of Harry Potter fans around the world.”