Woodlodge partners with Pantone to brighten up British gardens

Gardenware specialist Woodlodge has teamed up with Pantone, the universal language of colour for designers, brands and manufacturers, for its latest licensed outdoor collection.

Inspired by Pantone’s most popular shades, the new collaboration offers a contemporary and on-trend range of planters designed to appeal to a wider range of consumers. Buyers can get the first glimpse of this exciting partnership at outdoor living show Glee next week.

Featuring the instantly recognisable Pantone logo, the new portfolio aims to inject colour into sales areas and tap into the popularity of bold shades in the home.

The new outdoor planter collection is available in eight different designs which include glazed terracotta, reinforced concrete and fibreclay planters in an array of colours, bringing Pantone’s expertise, vision and design to the gardener.

Pioneering the way in stand-out garden design for 2023 are the Woodlodge and Pantone Dipped Pots. Sleek, modern and aesthetically minimal, the straight-edged planters are available in seven different colours with a bare rim providing a contrasting design. The two-tone finish adds depth and looks great in contemporary and transitional homes, whilst the stone-like texture makes these planters’ equal parts striking and functional. Complete with the iconic Pantone logo, the simple design allows the plants to pack a real punch and reflects the aesthetic sensibilities of the Gen Z and Millennial audience.

Michael Wooldridge, Director of Woodlodge, says: “Pantone is highly recognised both within and outside of the design community and now Woodlodge is bringing it into the garden. The brand has a huge influence on interior design and fashion;Pantone’s Colour of the Year announcement is always influential in trends that are to come. This collaboration will bring a new audience to the garden retailer, as well as appeal to buyers who increasingly believe that interior fashion and design can play an important role in the garden too. We are delighted to add the Pantone licensed range to our ever-expanding portfolio and continue to lead the way in cutting-edge garden decor.”

Woodlodge will be exhibiting the Pantone range in Hall 20 at Glee (28–30 June, NEC Birmingham). For more information on Woodlodge’s new ranges for 2023, visit www.woodlodge.co.uk.

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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