Woodmansterne and Rainbow Productions partner with Bing

Acamar Films and its licensing agent, The Licensing Company, have signed two new partners for its award-winning pre-school property Bing.

Woodmansterne is launching a range of Bing greeting cards, sheet gift wrap, gift tags, note cards, thank you cards and paper based advent calendar, coming soon to all good card shops.

Elsewhere, Rainbow Productions is set to introduce Bing and Flop character costumes which will be making special guest appearances throughout the year at leisure attractions, retail outlets, holiday parks, airports and specially arranged private parties.

“We are excited to be creating more ways in which Bingsters can connect with Bing and his friends beyond the television programme, and we’re privileged to work alongside market leaders Rainbow and Woodmansterne to make that possible," said Sara Tossell, acting head of licensing at Acamar Films.

The two firms join the Bing licensing line-up which also includes Harper Collins for publishing, Ravensburger for games, StudioCanal for home entertainment and Fisher-Price figures, vehicles, play-sets and bath toys. 

Emma Benfield, Rights Licensing Coordinator at Woodmansterne, added: "Bing struck a chord with all of us at Woodmansterne, we’re thrilled to be able to bring him and his friends to life through our quality launch range of greeting cards so children can enjoy Bing on their birthday."

Danny Smith, sales manager at Rainbow Productions, said: “Rainbow Productions is delighted to be working with Acamar, helping extend the popular Bing brand into live events. 

"We look forward to managing the personal appearances of duo Bing and Flop, placing the characters in front of family audiences at shopping centres, festive events and a range of UK venues as part of our licensed character appearance programme.”

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