Cooneen, Alfred Franks & Bartlett and Bionic on board for pre-school brand.

Woolly and Tig welcomes trio of new partners

The licensing programme for hit pre-school brand Woolly and Tig continues to expand rapidly, with Brands with Influence bringing in a further three partners.

Cooneen has signed up for nightwear, underwear and socks, with the first range on sale for November.

Meanwhile, Alfred Franks & Bartlett is on board in the accessories category. The firm will be creating and distributing the likes of sunglasses, hats, scarves, gloves and earmuffs in time for an autumn launch.

Finally, Bionic is managing the development of the first Woolly and Tig app, which will be available in August.

Existing licensees include Abbey Home Media, Golden Bear and Random House.

"We’re delighted with how the licensing programme is shaping up and thrilled to have such a number of experienced partners on board," said Dom Wheeler from BWI. "We are constantly amazed by the consumer love for Woolly and Tig and confident that all of the merchandise will sell through strongly through all retailers who have already committed to the brand."

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