World Earth Day: Peanuts launches eco-sustainable apparel collection with Vayyu

WildBrain CPLG has secured a new partnership between Peanuts Worldwide and the luxury eco-sustainable lifestyle brand, Vayyu to introduce the firm’s first licensed apparel collection, featuring the classic Peanuts characters.

The range has launched today (April 22) to mark World Earth Day, the wide-reaching celebration and commitment to environmental protection, with a line of sustainable apparel spanning t-shirts, jumpers, vests, and hats for both men and women. The range will be available at select retailers as well as vayyu.com.

The Peanuts x Vayyu collection will feature garments designed by students from Nottingham Trent University in the UK, following a fashion design competition supported by Peanuts Worldwide and Vayyu. It saw final year students in NTU’s BA Fashion Design course challenged to develop a unisex collection called ‘Snoopy Just Got Green’ to embody Vayyu’s ethos of design responsibility and sustainability.

The students were tasked with bringing their ideas to life through the colours of nature and the characters of Snoopy and the much-loved Peanuts gang.

Over 50 students took part in the competition, and the designs were judged by the university’s lecturers as well as representatives from Peanuts Worldwide, Vayyu and WildBrain CPLG. Competition winner Alex Bolton, as well as runners up Tom Chin and Alice Doyle, will see a selection of their designs included as part of the new Vayyu x Peanuts collection, and stocked at a Vayyu pop-up shop in London his summer and also at NTU’s store.

The students also receive a set of the final collection garments featuring their respective designs, a percentage of the net profit from sales made of their designs and work experience with Vayyu.

The Peanuts x Vayyu collection and the NTU design challenge is part of Peanuts Worldwide’s “Take Care with Peanuts” initiative, a global multi-year enterprise encouraging everyone to take care of themselves, each other and the Earth. In honour of Earth Day, Peanuts Worldwide has also recently released its latest original short as part of the campaign titled “Take Care of the Earth: Choose to Reuse”.

Tara Botwick, senior director, territory management EMEA at Peanuts Worldwide, said: “With consumers looking to make more environmentally friendly choices, we knew that Vayyu’s commitment to creating ethical and sustainable products would make them an ideal partner to expand our premium apparel offering for Peanuts.

“What’s more, the Nottingham Trent University students have done a fantastic job at immersing themselves in the Peanuts archives and creating concepts that were focused on protecting the environment and natural world. The whole collection is timely, eye-catching and bold and we’re confident this is just the start on a successful long-term partnership with Vayyu.”

Chris Desai, founder and director at Vayyu, added: “With Peanuts being one of the world’s most iconic brands and Vayyu leading the way in sustainable luxury fashion, it’s hugely exciting to champion environmental conservation together. The remarkable ‘Take Care with Peanuts’ initiative shows how brands can lead the way in making this world a better place and as we continue driving sustainability in fashion, we’re proud to bring this new collection to market.”

As an organic sustainable brand launched in London four years ago, Vayyu was ranked the second most ethical company in the UK by the Good Shopping Guide 2018. The brand supports a number of global environmental conservation initiatives through its charity, the Vayyu Foundation.

With shared environmental values, Nottingham Trent University is one of the most sustainable universities in the world. It ranked third in the UK by the People and Planet University League, and fifth globally in the UI GreenMetric.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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