World of Toys will return to Hong Kong Toys & Games Fair 2021 with new safety measures

The 2021 Hong Kong Toys & Games Fair will once again play host to the popular international fair programme, World of Toys, created by Spielwarenmesse to make overseas trade fairs more accessible to companies. The international pavilion will be held at the Hong Kong show taking place at the Hong Kong Convention and Exhibition Centre in January next year.

Given the challenges the world is currently facing, the closing date for registrations has been extended to September 30th 2020. Companies appearing at the pavilion will have direct access to business contacts in the region. They also receive support from Spielwarenmesse eG in the technical and organisational aspects of showing at the event.

A total of 27 exhibitors (2019: 25) from 13 countries (2019: 12) took part in this year’s Hong Kong Toys & Games Fair. To ensure that exhibitors can continue to enjoy the benefits of a successful fair, this year’s event will require more organisation due to the current coronavirus situation.

Additional measures will include the expansion of the meeting and hospitality area to enable exhibitors to hold business meetings with visitors whilst still observing social distancing rules.

Companies taking part in the World of Toys programme receive an Allround Package. The comprehensive services include, among others, a complete exhibition stand with basic fittings and furnishings, the selection and recommendation of service partners, announcements in the exhibition organiser’s publications as well as marketing activities in the relevant media. Participation in the World of Toys Pavilion will be subsidised in 2021 by the HKSAR Government.

Further information and registration forms for the World of Toys Pavilion at the Hong Kong Toys & Games Fair can be found at www.world-of-toys.org/asia-pacific/hong-kong-toys-games-fair/.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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