Wow! Stuff has signed the official Emoji brand with Global Merchandising Services.
As the master gift partner with the brand, Wow! Stuff will develop a range of gifting products.
Richard North, CEO of Wow! Stuff, said: “I think many gift and toy companies have been looking to create emoji style products over the last 12 months. We are very pleased to have signed the official emoji brand.
"There’s a great fit between our two companies and the extensive art, trademark and style guide that come with emoji, and the protection of it in these categories ensures retailers and their consumers are getting great original product.
“This is going to be a phenomenal brand and a very broad range which resonates with anyone who is mobile device aware – which of course is probably 99 per cent of the population."
Gabbi Langdorf, senior licensing manager at Global Merchandising Services, added: “We are delighted to be partnering with Wow! Stuff and are looking forward to working with them to create a range of fun and innovative giftware for emoji.
“By combining Wow! Stuff’s creativity and innovation in this sector with the extensive artwork available to the official emoji licensees, we can create an exciting gift range which will appeal to consumers and retailers alike."