Wow! Stuff’s The Great British Bake Off brand range has been named a shortlist in this year’s Gift of the Year Awards.
The range is celebrating making it into the category for the Best Brand License at the awards ceremony.
Richard North, CEO of Wow! Stuff, said: “Bake Off is such a strong, well-loved brand and at retail has done great numbers. All the retailers stocking this range in 2016 will be in for a great time.
We were delighted to win the pitch for the Bake Off gifting licence against some very tough competition, and so to be shortlisted at the Gift of the Year Awards 2016 is a great response to the innovative gift range we have created.”
Customers can check out The Great British Bake Off collection at Soring Fair in February 2016, which features tea sets, cake stands and storage containers.