Xilam Animation details pre-school spin-off for Oggy and the Cockroaches

The French studio Xilam Animation is developing its first CGI animated series for the pre-school, presenting a new take on its Oggy and the Cockroaches with a younger-years spin-off called Oggy Oggy.

The studio will start production next summer with two straight consecutive seasons and a global budget of $22 million. Over the next two years, a team of 150 people will be actively working on the production.

The first season of the new show is expected to launch late 2020 and the second season the following year. Each will follow the adventures of the titular character of Oggy and the Cockroaches in his youth – as an eager and enthusiastic kitten.

Oggy Oggy lives in a of colourful cats. Sensitive and compassionate, he’s full of wonder and prompt to help everyone he meets, but is hindered by his clumsiness that often causes catastrophe, such as underestimating the size of a pirate ship he tries to park.

The new project not only expands the popular Oggy brand for a younger audience, but extends Xilam’s footprint in the pre-school arena, having already found global success  in the space through Paprika. Xilam also now plans to produce at least half of its future slate in CGI.

The development of Oggy Oggy has allowed Xilam to implement a licensing strategy from inception when designing the show, assembling a large consumer products programme for the property across categories including toys, apparel and homewares.

Xilam expects Oggy Oggy to become a significant booster for its revenues.

Marc Du Pontavice, CEO of Xilam Animation, said: “We’re delighted to be extending the world of Oggy and the Cockroaches and bringing young audiences a fresh new take on this iconic and internationally loved property.

“The brand’s heritage and cross-generational appeal means it is perfectly positioned to expand into the preschool arena and we’re confident Oggy Oggy’s heartfelt storylines which are brimming with imagination and fantasy, along with the show’s adorable visual style, will resonate with young audiences and their families around the world.”

Xilam Animation recently celebrated the 20th anniversary of Oggy and the Cockroaches with now 350 episodes available in UHD and the show broadcast in over 190 territories.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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