Xilam Animation hits 15bn YouTube views following ‘official content’ move

The award-winning French animation studio Xilam Animation has hit 15 billion lifetime views on YouTube and reached 15 million subscribers across its channels on the platform.

For 2019, the company is also projected to increase its YouTube views by 50 per cent compared to 2018.

The company is currently celebrating a rapid growth across the social platform that it believes has been fuelled by the launch of over 15 new YouTube channels across Xilam’s IP, including the first dedicated global channel for hit preschool propertyPaprika.

The Paprika channel joins its Xilam’s roster of additional channels, such as a local Oggy and the Cockroaches, Zig & Sharko and The Daltons in India, Brazil, Germany, and Russia.

These latest developments are part of Xilam’s new digital strategy which anticipates the upcoming change of YouTube’s business model that should prioritise official kids’ channels over user generated content. The move has been made in preparation of new legislation that will affect user generated content in the coming year.

Over 80 per cent of views and revenue for Xilam’s IPs now come from the company’s official channels.

Xilam also continues to expand the presence of its IP on additional platforms including the recent launch of Oggy and the Cockroaches and Paprika Stickers which are now available for users of Apple’s iMessage and Line messaging apps.

On the consumer products side, Xilam launched an Oggy and the Cockroaches shop on e-commerce platform Teespring, featuring limited editions clothing and accessories.

Morgann Favennec, EVP global sales development at Xilam Animation, said: “We’ve had an exceptional year of growth in the digital space and it’s been thrilling to see such a significant increase in traffic as we continue expanding our multi-platform offering for fans.

“Hitting 15 billion YouTube views marks a significant milestone in our digital strategy and as we look ahead to 2020, we will be focused upon harnessing this momentum and maximising our reach across both new and existing territories.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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