Xilam names Capucine Humblot its new head of licensing and merchandising

The award-winning French animation studio, Xilam Animation, has named Capucine Humblot its new head of licensing and merchandising.

Humblot will report to Morgann Favennec, EVP global sales development, and will be responsible for supervising Xilam’s consumer products activity across its portfolio of properties, including Oggy and the Cockroaches, Zig & Sharko and Paprika.

Humblot will also develop the strategic licensing and merchandise plans for recently announced spin-off preschool series, Oggy Oggy. She will be based in Xilam’s head office in Paris and commences her role today.

Humblot joins from established distributor of games, collectibles and toys, Asmodée where she held the position of brand developer and managed the internal creative team. Prior to this, Humblot was product manager at TF1 Games / Dujardin and handled toys and games for kids, from conception through to production.

Humblot started her career at Mattel as product manager assistant on brands including Barbie, Monster High and Fisher Price.

Morgann Favennec, EVP global sales development at Xilam Animation, said: “I’m delighted to welcome Capucine to the Xilam team. Capucine’s experience in developing and managing successful product ranges makes her the ideal candidate to lead our consumer products activity and deliver significant value to our business. I look forward to closely alongside Capucine as she not only builds upon the success of our existing international consumer products offering, but also develops an innovative and engaging range of preschool targeted products to support our exciting new series Oggy Oggy.”

Humblot added: “It’s a hugely exciting time to be joining Xilam as the company continues to grow its fantastic slate of content and expand into new areas, including preschool and family content. I look forward to working closely with the team to build upon Xilam’s cross-portfolio merchandise ranges alongside assembling a dynamic product range for Oggy Oggy.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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