Xilam Animation has named Licensing Works as the licensing agent for its hit animated property, Oggy and the Cockroaches in North America.
The company is currently assembling a cross-category merchandise programme for the brand.
The appointment follows an increase in broadcast exposure for Oggy and the Cockroaches as Sinclair Broadcast Group’s multi-platform programming block, KidsClick launched around 100 episodes in June this year.
Netflix has also expanded its offering by ordering and airing the fifth season, Oggy through the Ages. The series is also available on Amazon Prime Video as well as the French-Canadian public broadcasters SRC’s SVOD platforms in Canada.
On YouTube, the property has a cumulative total of 1.5 billion views on the official Oggy channel. It all takes place as Xilam celebrates the 20th anniversary of Oggy and the Cockroaches, for which celebrations kicked off in France this month.
Marie -Laure, SVP of global licensing at Xilam Animation, said: “As a leading market in licensed merchandise retail sales, North America represents a significant growth opportunity for Oggy and the Cockroaches.
“The response to the new content since its launch on KidsClick has been fantastic and we’re confident that with its enthusiasm, creativity and expertise, Licensing Works is the perfect partner to maximise the potential of Oggy in such a huge market and build upon the success of our global licensing programme.”
Leslie Levine, owner of Licensing Works, added: “The iconic Oggy and the Cockroaches brand, with its 20 year track record of incredibly entertaining content, is an exciting addition to our merchandise licensing and promotional portfolio.
“Oggy is supported with strong digital and broadcast partners, new episodes in production and a very active social media presence, making this non-dialogue comedic series very appealing to cross-generational audiences of kids, young adults and their parents.”