Home / People / Xilam names Safaa Benazzouz its new SVP media sales distribution

Xilam names Safaa Benazzouz its new SVP media sales distribution

French animation studio, Xilam Animation, has named Safaa Benazzouz its SVP media sales distribution for Latin America, Middle East, Africa and Southern Europe.

In her new role, Benazzouz will report to Morgann Favennec, EVP global sales development, and will be responsible for sales across Xilam’s portfolio of kids’ animations including Oggy and the Cockroaches and the new series Mr Magoo.

She will be based in Xilam’s head office in Paris and commences her role on Monday, February 25th. Benazzouz will also work alongside Céline Carenco SVP media distribution who handles the Asia-Pacific, Northern and Eastern Europe markets to continue expanding Xilam’s international reach.

Benazzouz joins the French kids’ distribution company Superights where she held the position of sales manager for Asia, Latin America, Spain, Middle East, Africa and In-Flight sales and was also involved in acquisitions and global strategies. 

Favennec, said: “We’re thrilled to be welcoming Safaa to the Xilam Animation team. Having worked closely with Safaa in her previous role, I know that her wealth of experience in maximising sales opportunities for kids’ animated content makes her the ideal candidate to continue accelerating our presence in Latin America, MEA and Southern Europe and identifying new areas of growth.”

Benazzouz added: “I am delighted to be joining Xilam during this exciting time of expansion. As Xilam continues to build its colourful portfolio of internationally loved kids’ animations, I look forward to once again working closely with Morgann and the rest of the team to bring the studio’s content to new audiences.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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