Xilam secures new pair of agents for Oggy & the Cockroaches

French animation studio Xilam has appointed two new licensing agents to represent its flagship franchise Oggy & the Cockroaches.

Brand Focus will lead the licensing programme in the UK, while 20tooLicensing will manage all licensing in the Middle East. 

The two agents will represent Oggy & the Cockroaches across all consumer products categories and brand promotion.

The new appointments join Xilam’s global roster of licensing agents for Oggy, including the likes of Discovery Kids (Italy), IMC Licensing (Latin America), Active Merchandising (Germany); brand4rent (Russia), Empire Licensing (South-East Asia) and Dream Theatre (India).

“We are thrilled to be working with Brand Focus and 20tooLicensing, enabling us to expand Oggy & the Cockroaches in these key markets," commented Marie-Laure Marchand, senior vice president of global licensing at Xilam. "The international growth of the brand is a major strategic priority as we launch the show’s new 78 x seven-minute episodes this month.”

The sixth and seventh seasons of Oggy & the Cockroaches are slated to premiere in 2017/2018. 

In the UK, Oggy & the Cockroaches has been sold to Nickelodeon and Netflix, and in the Middle East broadcasters include Cartoon Network Middle East, ejunior, Gulli Bil Arabi, Netflix, Amazon and Iciflix. 

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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