French animation studio Xilam has appointed two new licensing agents to represent its flagship franchise Oggy & the Cockroaches.
Brand Focus will lead the licensing programme in the UK, while 20tooLicensing will manage all licensing in the Middle East.
The two agents will represent Oggy & the Cockroaches across all consumer products categories and brand promotion.
The new appointments join Xilam’s global roster of licensing agents for Oggy, including the likes of Discovery Kids (Italy), IMC Licensing (Latin America), Active Merchandising (Germany); brand4rent (Russia), Empire Licensing (South-East Asia) and Dream Theatre (India).
“We are thrilled to be working with Brand Focus and 20tooLicensing, enabling us to expand Oggy & the Cockroaches in these key markets," commented Marie-Laure Marchand, senior vice president of global licensing at Xilam. "The international growth of the brand is a major strategic priority as we launch the show’s new 78 x seven-minute episodes this month.”
The sixth and seventh seasons of Oggy & the Cockroaches are slated to premiere in 2017/2018.
In the UK, Oggy & the Cockroaches has been sold to Nickelodeon and Netflix, and in the Middle East broadcasters include Cartoon Network Middle East, ejunior, Gulli Bil Arabi, Netflix, Amazon and Iciflix.