Global food company Yildiz Holding has appointed Beanstalk as its exclusive brand extension agency for the Godiva, McVitie’s, Flipz and Turtles brands in key strategic territories. Beanstalk will represent Godiva in the United States, Canada, Europe, Japan and China markets; McVitie’s in Europe; and Flipz and Turtles in North America.
Owner of Godiva, McVitie’s and Ulker brands among many others globally, Yildiz Holding is expanding some of the best-loved and most recognisable food brands in the world to key geographies.
Beanstalk will seek new opportunities for the brands across close-to-core food categories including beverages, desserts, ice cream, baked goods, snacks and baking products, as well as gifting, bakeware, housewares and publishing, among other categories. Beanstalk will also seek in-restaurant partnerships that would feature the brands on menu items.
Cem Karakas, executive deputy chairman, Yildiz Holding said: “Our brands have a unifying passion to create biscuits and confectionery that people everywhere can enjoy. Through licensing, we will bring consumers new ways to experience our brands in complementary categories, through new channels of distribution and in new store aisles. Beanstalk’s extensive food and beverage experience will help us grow our brands through partnerships with industry leaders that are committed to quality and innovation.”
“We are honoured to have been selected by Yildiz Holding to extend its wonderful portfolio of brands," Allison Ames, president and CEO of Beanstalk added.
"The common thread is their artisan nature, loyal consumer base and distinctive flavour profiles. Be it Godiva, McVitie’s, Flipz or Turtles, these sweet and savoury treats are recognised and enjoyed by consumers all around the world. We look forward to creating exciting and innovative products for this incredible family of brands and further spreading its legacy.”