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Yo-kai Watch toys unveiled from Hasbro

Viz Media has revealed that Hasbro’s Yo-kai Watch toy line has been released in the UK.

Hasbro’s range includes the Yo-kai Watch and medals that allows fans to summon Yo-kai characters.

By inserting one of the collectable medals displaying a Yo-kai into the watch, users will be able to hear the character’s name, tribe song, and more sounds.

Users can also pair the toy line with the Yo-kai Watch video game for Nintendo 3DS, which will unlock more content for fans to interact with.

“With the release of the Hasbro Yo-kai Watch toy line, UK fans of the brand can now experience the full breadth of the Yo-kai Watch phenomenon,” said Pascal Bonnet, executive director of films/TV sales and licensing at Viz Media EMEA."

“Not only is the Hasbro toy range a superb play prospect in its own right, but when paired with the Yo-kai Watch video game for Nintendo 3DS, the brand truly bursts into life.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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