Yoko Ono has kicked off a global branding and licensing programme for the career of iconic Beatle, John Lennon.
Announced last week, Yoko Ono has signed Global Rights as the global licensing agent charged with developing two new programmes for the singer/songwriter’s legacy.
The John Lennon Classic brand for products featuring the artist’s name, likeness and signature will run alongside the Bag One Arts brand, based on drawings by Lennon from rare archival sketches.
“These whimsical, hilarious drawings encompanss the years 1964 through 1980 and evoke a sense of harmony and warmth,” said the firm.
Epic Rights will now work to bring the two brands to ‘top tier licensees and retailers around the world.’
And to ensure the ‘continued integrity of Lennon’s legacy an art’, all licensed products will bear the personal approval of Yoko Ono.
“Regardless of how we have experienced John Lennon – through his music, his art, his writings – he was defined by the message of love and peace, becoming an icon for generations worldwide,” said Yoko Ono.
“I regard the John Lennon Classic and Bag One Arts licensing programmes as another way to honour John’s legacy, and I am confident that by working closely with Epic Rights, we will achieve this goal.”
Epic Rights CEO, Dell Furano, added: “We are committed to developing a worldwide licensing programme that respects Lennon’s beliefs and contributions to humanity, and anticipate strong global consumer demand from existing and new fans who want to connect with John Lennon and his legacy.”