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YouTube named most loved kids’ brand, says Smarty Pants report

YouTube has been named the most loved kids’ brand in the US, according to the 2017 Brand Love study by market research firm, Smarty Pants.

For the second year running, YouTube has pipped the likes of LEGO, McDonald’s and Crayola to the post.

"YouTube is paramount in kids’ lives today. With an infinite library of engaging content that is continuously refreshed, it is their go-to resource for entertainment, inspiration and information," said Wynne Tyreep, president of Smarty Pants.

Meanwhile, the video sharing platform is also proving popular with parents, ranking in at number 10 up from 24 two years ago.

Other brands to make it in the Top Kids’ Brands listing for 2017 include Toys R Us, Netflix, Disney Channel and Fidget Spinners. 

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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