The leading skateboarding YouTube Channel, Braille Skateboarding, is building on the international success of its officially licensed range of toy fingerboards and skate ramps with a leap into the world of footwear. In a partnership brokered by Semaphore Licensing, the skate brand has teamed with R&R Footwear to develop a new range of functional skate shoes.
Braille Skateboarding launched onto the consumer products scene in July this year when it brought its first collection of toy fingerboard and skate ramps to the international market. The range – which also comprised mystery surprise sets – became a hit with retail giants Amazon and Target, as fans ‘went wild for the toys’ inspired by the channel’s popular Skate Everything series.
Skate Everything features a collection of videos that showcase Braille Skateboarding’s founder, Aaron Kyro, creating skateboards from anything other than what you would think to use, such as computer keyboards, ironing boards, electric guitars, and even gummy bears.
The toy range was quickly met with ‘huge demand from skate fans from across the globe’ and soon after retailers and stockists were reportedly placing reorders to meet the elevated consumer demand. According to Semaphore Licensing, this demand was fuelled by the brand’s YouTube Channel and its more than 5.6 million subscribers.
Braille Skateboarding has also secured its first international retailer in Smyths Toys, who has brought the brand to the UK market. Projections currently show that by the end of 2020, close to one million finger boards will have been shipped to retailers.
Following the initial success, Braille is now positioned to expand its licensing efforts into new categories. The company has since partnered with R&R Footwear in a move to develop and roll out a ‘stylish and functional skate shoe’ that would appeal to skaters and non-skaters alike.
Braille Skateboarding now plans to chronicle the development journey of the new shoe in partnership with R&R Footwear as it aims to launch the product to retailers in summer 2021.
“We are ramping up to bring unique products to shelves globally on behalf of Braille Skateboarding,” said Michael Bienstock, founder and CEO, Semaphore Licensing. “We join Aaron in his mission to ensure the entire world knows what a Braille board is.”