ZAG appoints Megalicense to represent ZAG Heroez in Russia and CIS

Animation studio ZAG has signed Megalicense, the leading licensing agency across Russia and CIS, to represent its ZAG Heroez brand portfolio, headlined by the pop culture hit Miraculous – Tales of Ladybug and Cat Noir

Under the terms of the agreement, Megalicense will develop the licensing and merchandising plans for Miraculous, together with Power Players and ZAG’s newest series, Ghostforce, across Russia and CIS.  The agency will work together with ZAG’s Helena Perheentupa, Vice President, Licensing, for Central, Eastern, Northern Europe and Russia & ZAG’s European Department.

“Megalicense is the premiere licensing agency across Russia and CIS, and we are delighted that they will be spearheading the consumer products activities for ZAG,” commented Julian Zag, EVP, Global Operations and Head of Consumer Products. “This is an exciting time for Miraculous, with over 200 global licensees and retail sales achieving over $1 billion last year.

“Coming up this year is our US$100M+ animated feature supported by a global QSR programme, the season five series premiere and new mobile and console games, amongst many other initiatives. Our newest series, Ghostforce, which had its world premiere last August on TF1 in France, is already resonating with kids as we are seeing an increase in tons of activity across our social media channels. And we have Power Players, which is gaining traction in Russia where it currently airs on Karusel. We look forward to working with Megalicense to develop a robust licensing programme for these original IPs throughout the region.”

“We are so proud to start our long-term collaboration with the ZAG portfolio of brands,” says Friderico Gatti, CEO of Megalicense. “Our initial focus will be Miraculous, one of the most successful brands for the 6-12 target audience globally. Over 220 million products have been sold to date around the world and we see huge opportunity to further grow the brand across Russia with a focus on apparel – following successful collaborations with giants such as GUESS and ZARA – alongside back-to-school, footwear, outdoor, accessories, homeware, textiles and many others. We have no doubt that Miraculous will continue its success in Russia, and we look forward to introducing Ghostforce and Power Players to potential licensing partners across the region.”

Season four of Miraculous is currently available across Russia and CIS on Disney Channel, with season five set to premiere in Q3 alongside two animated TV Events: Miraculous World – Shanghai – The Legend of Lady Dragon and Miraculous World: New York – United Heroez. Toys from ZAG Lab and Playmates are performing well in the U.S. with the new line rolling out internationally. With a massive fan base of young adult “Miraculers,” (ages 15-25), Miraculous has become a digital planetary craze with over 29 billion views on YouTube (authorised and user-generated content) and 200 million downloads of the official app.

Ghostforce is currently available across Russia and CIS on Disney Channel, and a toy line for the series from ZAG Lab and Playmates will be available in 2023. Ghostforce was acquired by Disney Channel in the US and is currently available on Disney XD. The series is available across Europe, and the Middle East on Disney Channel and on Discovery Kids in Latin America, with launches planned in Japan and India this year.  The series had its world premiere in France on TF1 in August 2021 with an audience share of over 35%.

Power Players is currently available in Russia on Karusel and in Ukraine on PLUSPLUS.

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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