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ZAG bolsters its global licensing and merchandising team

The global independent animation studio, ZAG has appointed a robust team of experienced executives to expand the company’s licensing and merchandising business.

Kirk Bloomgarden will serve as head of consumer products, Rebekah Belzer joins as senior director, licensing and merchandising, North America, and Eva Rodriguez will serve as director, Latin American Licensing. The announcements were made today by Julian Zag, EVP of Global Operations.

“We are very proud to expand our licensing and merchandising department with such talented and respected people in our industry. Working with such accomplished executives on the strategy for all our brands is an essential step towards our growth, and our main goal – giving to kids and families all around the world a maximal experience with their favourite heroes,” said Julian Zag.

Bloomgarden is a global consumer products industry veteran, working in senior management roles in both Europe and the US. He has held leadership roles in both boutique and multi-national companies serving as CEO of CPLG in London, Europe’s largest licensing agency and SVP at Twentieth Century Fox. In recent years, he has focused on developing new business in Asia, particularly China.

Meanwhile, Belzer will oversee the licensing and brand-building efforts for North America. Rebekah boasts 20 years of retail and consumer products experience and has managed sales and licensing for brands such as Power Rangers, Paul Frank, Pantone, MasterChef JuniorDwell Magazine. She spent her early career at globally recognised studios including Disney. She has also served at Brand Central, managing numerous lifestyle, fashion and celebrity brands.

Rodriguez most recently worked at Twentieth Century Fox, managing the Latin American consumer products portfolio for major brands such as The Simpsons, Ice Age, andRio, across all categories. In this capacity, she worked with licensing agents on the ground to ensure brand integrity and to expand the consumer products’ program across the region.

The team will lead the development and execution of the worldwide consumer products strategy for all of the properties under the ZAG Heroez label – an umbrella brand franchise that brings together the superheroes from ZAG’s animated properties.

ZAG’s flagship brand, the global phenomenon, Miraculous™: Tales of Ladybug & Cat Noirsold over 100M products during the past three years with seasons four and five currently in production as well as a major theatrical release.

A new toy line from Playmates Toys for Power Players recently debuted in the US. Power Players currently airs on Cartoon Network US and in key territories across EMEA and Asia Pacific, and is available for streaming on Netflix.

The series is also set for debut on France’s France Télévisions, Germany’s WDR, Brazil’s Gloob, and Discovery Latin America.  The company’s newest property, Ghostforce, is currently in production for Disney Channel EMEA, TF1, and Discovery Kids Latin America.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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