ZAG names former MGA director Sarah Boyer is new VP or retail for North America

The award-winning global independent animation studio ZAG has named the former MGA Entertainment director, Sarah Boyer, its new vice president, retail, North America. The announcement was made today by Julian Zag, executive vice president, global operations.

“We are entering the next phase of tremendous growth for ZAG and especially our flagship global brand phenom, Miraculous! Given the roster of new licensees coming on board, it is the ideal time to welcome an executive of Sarah’s caliber in the retail space to our robust consumer products’ team,” commented Zag.

“We have a wide range of new products slated to hit retail shelves in 2021 and 2022, culminating with the $100M theatrical release of Miraculous Ladybug And Cat Noir The Awakening and the launch of seasons four and five of the series. Miraculous continues to build across all touch points – television, retail, digital, theatrical – and we couldn’t be more thrilled with how our brand continues to resonate with audiences worldwide.”

Reporting directly to Kirk Bloomgarden, the ZAG’s SVP, global licensing, Boyer will manage strategic relationships across all tiers of retail for all of the properties under the ZAG Heroez label – an umbrella brand franchise that brings together the superheroes from ZAG’s animated properties.

She will continue our work in building best-in-class licensed programs, supporting licensees with product placement and promotion, working alongside our growing team of recent appointments, including Rebekah Belzer, VP, new business and retail development, Lisa Foster, VP, licensing, North America, and Elinor Schops, VP of games and interactive experiences.

“It is such an exciting time at ZAG with the global growth of the Miraculous brand, in particular, and I am excited to work with Julian, Kirk and the ZAG team to develop even stronger retail relationships to bring a wide range of products across all of the  ZAG Heroez™ brands to market in the coming years,” said Boyer.

Boyer’s immediate remit is to work with retailers for ZAG’s Miraculous™: Tales of Ladybug & Cat Noirfor which over 150M products have been sold during the past three years.

The new toyline from ZAG Labs and Playmates will debut in 2021 in North America.  Additional new products to rollout include books from Little, Brown Books for Young Readers (LBYR), a division of the Hachette Book Group; costumes and accessories for wholesale retailers from InSpirit Designs,a division of lifestyle retailer Spencer Spirit Holdings that owns and operates Spencer’s and Spirit Halloween.

Other new products soon to be available include bedding and home décor from Jay Franco, Bentex and Bioworld for apparel, Komar Brands for sleepwear, underwear from Handcraft Manufacturing, Hot Topic for DTR apparel program, PPE Foundation for face masks, Peachtree Playthings for craft and activity, Inkology for stationery, AXNY for smart watches, and Taste Beauty for beauty products.

Boyer will also work with ZAG Lab and Playmates across its portfolio of brands, including Power Players and Ghostforce, the company’s newest property, currently in production for Disney Channel EMEA, TF1, and Discovery Kids Latin America.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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