ZAG promotes Lisa K Foster to SVP, Licensing, North America

As award-winning global independent animation studio ZAG continues to build a robust consumer products programme for flagship brand Miraculous: Tales of Ladybug & Cat Noir, the company is elevating North American Licensing VP Lisa K Foster to the role of Senior Vice President, Licensing, to manage the company’s portfolio of brands under the ZAG Heroez label – an umbrella brand franchise that brings together the superheroes from ZAG’s animated properties.

ZAG has also appointed former Disney Consumer Products and MGA Entertainment alum Monique Daggett as Licensing Manager, and Freddie Ordonez as Licensing Attorney. The announcements were made by Julian Zag, EVP, Global Operations and Head of Global Consumer Products.

“Lisa is passionate about the Miraculous brand and how fans of all ages want to engage with the stories and characters that we continue to create,” commented Julian. “She’s done a phenomenal job identifying and securing best-in-class partners in the US who will start rolling out products this fall and spring 2022. We’re delighted that Lisa will lead our US licensing and merchandising strategies for Miraculous and our newest series, Ghostforce, by working directly with the global team and me.”

Since joining the company in September 2020, Foster has contributed to over 60 new licensing partners for the North America market for Miraculous. In her elevated role, reporting directly to Julian Zag, Foster will continue to develop the licensing strategy for North America for the Miraculous brand, which includes the TV series currently spanning four seasons, with season five in production; the upcoming US$100M+ animated feature film and as yet unannounced spin-off series; and the company’s newest property to launch, Ghostforce, an original gender-neutral series for kids 6–10 years old that debuted on Disney XD on October 4. A toy line for Ghostforce is in the works from ZAG Lab and Playmates.

Retail expansion for Miraculous – lead by Sarah Boyer, Vice President of North America Retail­ – is underway across North America, with the toy line from ZAG Lab and Playmates hitting brick and mortar stores this autumn following the successful Spring 2021 rollout on e-commerce platforms including Walmart, Target and Kohls.

Other products hitting retail shelves in the US and Canada starting this year include books from Little, Brown Books for Young Readers; costumes and accessories from InSpirit Designs; oral care from Church & Dwight Co; bedding and bath from Jay Franco; underwear from Handcraft Manufacturing; swimwear, sportswear, tees and sleepwear from Bentex Apparel Group, Komar and BioWorld; novelty sunglasses from Sunstaches; confections from Galerie; fruit snacks from Ferrara, stationery from Inkology; beauty from Centric Beauty; craft & activity from Horizon, posters and stickers from Trends International; colour and activity from Bendon; and novelty toys from What Kids Want, Inc.


About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and Get in touch at

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