Animation studio ZAG has signed a global licensing agreement with Tel Aviv-based PMI for a line of collectibles, impulse, stationery and school supplies for the global hit series Miraculous – Tales of Ladybug and Cat Noir.
The new merchandise is scheduled to hit shelves in summer 2022. The announcement was made today by Julian Zag, EVP, Global Operations and Head of Consumer Products, ZAG.
The multiple award-winning Miraculous has attracted a massive fan base across the globe. Miraculous fandom spans more than 120 markets worldwide with four seasons of the series now on air that regularly attract number-one ratings (and a fifth in production), mobile games, the first branded game on the Roblox platform with over 300 million gameplays, a new console game in the works, and the upcoming US$100M+ animated feature.
PMI has mapped out a line of toy products befitting the Miraculous superheroes, including Ladybug and Cat Noir, who will be the main focus of PMI’s extensive line of stampers, toppers, coin purses, key chains, plush backpacks and pencil cases, as well as Matchify card games and other stationery and school supplies.
“We are delighted to finalise our agreement with PMI, a market leader with a unique distribution advantage, reaching multiple points of sale from newsstands and kiosks, to mass market retailers,” commented Julian Zag.
“With season four of the series now available across the globe, and our US$100M+ animated feature coming out this year, they are the ideal partner to work together with ZAG to bring this extensive line of products to our fans across the globe who are clamoring for more ways to engage with the brand.”