Zinkia and Aqui Media to bring Pocoyo to Japan

Animated kids show Pocoyo is heading to Japanese screens thanks to a new deal signed by Zinkia, naming Aqui Media the show’s master agent.

Aqui, a Japanese Media & Marketing company founded by the Spaniard media executive, Jesús Perezagua, aims to increase the brand’s growth with the expansion into the Japanese market.

As of July 3rd, Japanese audiences can enjoy the first 3 seasons of Pocoyo (156 X 7) via platforms managed by Aqui Media. These include TV exposure and streaming via an SVoD app available for both smartphones and tablets.

The alliance includes the commercialization of Pocoyo audiovisual content via TV and VOD platforms in addition to the exclusive management of L&M rights across a wide variety of categories such as toys, publishing & apparel. Aqui Media will also be responsible for carrying out local promotions, advertising and the production of meet & greet and live show events.

“It is an important strategic move for the company," stated Alberto Delgado, CEO of Zinkia. "We are happy to work with Aqui Media team in this new stage of Pocoyo in Japan. Aqui Media have made important inroads into the local animation industry and has the knowledge of Japanese culture Pocoyo needs”.

Aqui Media’s founder and CEO Jesus Perezagua, added: "The collaboration with Zinkia to introduce and develop Pocoyo as a brand in the Japanese market is one of Aqui Media’s primary objectives. Pocoyo’s high production values added to its educational and entertaining profile fits perfectly with Aqui Media’s media proposal, as it does with our company mission to offer the Japanese pre-school audience the best selection of international content available."

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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