Zion Rootswear has partnered with Selfridges to launch an exclusive clothing collection inspired by the spirit and ethos of the reggae icon Bob Marley in celebration of UK Black History Month. The collaboration was brought together by Bravado, Universal Music Group’s merchandise and brand management company.
The range takes inspiration from Marley’s outspoken commitment to social justice and unity; a voice that the partnership underlines is still relevant today.
The collection is comprised of five t-shirts, two long sleeve t-shirts, three hoodies, a denim jacket, a pair of jeans, a cap and a beanie each featuring images of Marley, including a poignant picture of the artist-activist being stopped by the police, and his words: ‘Stand Up For Your Rights’, a slogan drawn from his iconic track ‘Get Up, Stand Up’.
Cedella Marley, daughter of Bob Marley, said: “Daddy’s message of love, courage and unity is so relevant right now. A moment in time that to this day seems unthinkable yet is so real. This collection is something special and to have it launch during Black History Month, makes it that bit more important to us, a perfect time to reiterate the essence of my father’s legacy.”
Grounded in his view that “if humankind failed to stand together, it would fail to stand at all”, Marley embedded his views into his music, a unique sound that shook the world, crossing cultural, racial and socio-economic borders, from the small island of Jamaica.
Daved Bridges, creative development and special projects manager, added: “Bob’s legacy extends far beyond his timeless music. We’re honoured to continue to play a part in delivering his message to the world through inspired, meaningful and stand-out ways.”